Save for change – Proof that small change can make big notes.

South Africans are notoriously bad at saving. In April 2014 a brief came in from Absa for proactive ideas from all their agencies to educate and inspire the nation to save. We felt that the humble coin could go a long way to reaching our intended audience, but not in the usual way – We decided that we would make the first ever music video by a bank, dedicated to savings, using coins as part of the music and visual narrative.

And so began a 14 month journey to create Save for change.

The Music Video: 3 Simple savings stories.

Fred of the stairs: A tap dancer and busker who entertains passers by with is infectious personality and slick moves. His only dream is to be smart enough to dance on the grand staircase.

Lilly the artist: Lilly is a young waitress and incredible artist who’s saving up to go to art college.

Mike and Simone: A young professional couple who has everything. Or do they? They’ve lost one another and decide to do something about it.

Written and Directed by: Dani Hynes from Egg Films

Music by: Jeremy Loops with guest artist Casper Noyvest and Sphum

Song: Power Changes

Percussion: The entire underlying percussion track was orchestrated using only coins by Migs from Rob Roy Studios.

The TVCs: The 3 savings stories were cut into 3 TVCs to support and drive peope to the on line music video and campaign page where they could explore the stories of the characters.