Puppies and Irons – RussellHobbs

Say goodbye to complex settings, damaged clothes and wrinkles. With high performance steam features, Easy-Glide ceramic soleplate and 2200W of crease-crushing power, the Ideal Temp Iron is always at the right temperature, no adjustments needed. From designer dresses to suits and school uniforms, it makes ironing so simple, anyone can do it!

That’s client speak for the awesomeness of their new Ideal Temp iron. Agency speak was “Wrinkles is adorable, except on your clothes” and “Say hello to your new best friend”. So we thought what has a lot of wrinkles? Babies. Elderly people. And of course Sharpei’s. The rest is basically history.

30″ TVC: Our big challenge was to liken the movements of the iron, to those of a very energetic and eager to please Sharpei puppy. Except the Sharpei pu[pies we had on set had stage fright – so, that made for an interesting day on set.

Responsive campaign page: We drove viewers from the TVC to the on line campaign environment which was designed to function on both desktop and mobile devices.

http://russellhobbs.co.za/idealtemp/